Yes!: 50 Scientifically Proven Ways to Be Persuasive [Kindle Edition] Author: Noah J. Goldstein | Language: English | ISBN:
B001F51X64 | Format: PDF, EPUB
Yes!: 50 Scientifically Proven Ways to Be Persuasive
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What one word can you start using today to increase your persuasiveness by more than fifty percent?
Which item of stationery can dramatically increase people's responses to your requests?
How can you win over your rivals by inconveniencing them?
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Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.
Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?
Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers. Download latest books on mediafire and other links compilation Yes!: 50 Scientifically Proven Ways to Be Persuasive [Kindle Edition]
- File Size: 341 KB
- Print Length: 273 pages
- Page Numbers Source ISBN: 1416570969
- Publisher: Free Press; Reprint edition (June 10, 2008)
- Sold by: Simon and Schuster Digital Sales Inc
- Language: English
- ASIN: B001F51X64
- Text-to-Speech: Not enabled
X-Ray:
- Lending: Not Enabled
- Amazon Best Sellers Rank: #46,052 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #42 in Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales > Advertising
- #45 in Kindle Store > Kindle eBooks > Health, Fitness & Dieting > Psychology & Counseling > Social Psychology & Interactions
- #62 in Kindle Store > Kindle eBooks > Business & Money > Accounting
Much like the Dale Carnegie classic, one could consider this the scientific version with current and updated studies and field tested facts. Though many will probably purchase this book primarily due to Robert Cialdini's authorship based on his polymath classic "Influence: The Psychology of Persuasion", I had to rate this book (in my view a sequel) at only 3 stars. This somewhat lower grade is mainly due to the fact that it is very hard to surpass oneself after one has published a masterpiece (no disrespect to the other co-authors). Regardless, this book still holds its own and the stories are fast moving with heavy doses (50 to be exact) of social influences, such as:
1) Social Proof Studies
2) Reciprocation Tendency
3) Authority Respecting
4) Commitment & Consistency Response
5) Scarcity Reaction, and
6) The Liking & Loving Response
If you have previously read Influence, you will like this book. If you have not, this book is a good introductory start on the subject matter of social influences. If one really likes this subject and wants to pursue it in more depth, please also refer to other fine books on the subject such as,
How We Know What Isn't So: The Fallibility of Human Reason in Everyday Life by Thomas Gilovich (very good),
Yes!: 50 Scientifically Proven Ways to Be Persuasive Download
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