Preface.
Contributor List.
Part 1: Overview.
Chapter 1: Introduction and Overview (David Dunning and Brian Lange).
Chapter 2: Business Plans in Dentistry (Stuart M. Spero, Nader A. Nadershahi, and Lisa Itaya).
Chapter 3: Dentistry by the Numbers (David O. Willis).
Part 2: Ownership.
Chapter 4: Understanding Practice Valuation (C. Steven Wolff).
Chapter 5: Dental Equipment (Mike Wacker and Dan Wacker).
Chapter 6: Buying/Buying into a Practice (Nader A. Nadershahi and Stuart M. Spero).
Chapter 7: Starting a Dental Practice (David Dunning, Steve Jacobs, Brad Alderman, and Jesse Neal).
Chapter 8: Financing a Practice (Judy Jennings).
Chapter 9: Business Entities (Arthur S. Wiederman and Ross L. Crist).
Part 3: Business Systems.
Chapter 10: Dental Practice Fees: What Do You Charge and Why? (Mert Aksu).
Chapter 11: Fees, Fee Setting, and Financial Policy: A Practitioner's Perspective (Robert D. Madden).
Chapter 12: Appointment Scheduling Strategies (Dunn H. Cumby and Rosita Brown Long).
Chapter 13: Compliance with Government Regulations (Ronda Anderson).
Chapter 14: Incorporating Technology (Scott A. Trapp and Gregory G. Zeller).
Part 4: Marketing.
Chapter 15: Internal Marketing and Customer Service (Amy Kirsch and Karla Gunner-Barringer).
Chapter 16: External Marketing (Terry L. Wostrel).
Part 5: Staffing.
Chapter 17: Employment Law (Pamela Zarkowski and Mert Aksu).
Chapter 18 Managing Staff (Karla Gunner-Barringer and Amy Kirsch).
Chapter 19: Staff Meetings (David Neumeister).
Part 6: Associateships.
Chapter 20: About Associateships (Richard S. Callan).
Part 7: Money Management.
Chapter 21: Protecting Yourself with Personal and Business Insurance (Christine J. Insinger).
Chapter 22: Personal Finance, Investments, and Retirement Options (William "Dana" Webb and Brian Lange).
Index.