Risk Communication: A Mental Models Approach Paperback – July 30, 2001 Author: M. Granger Morgan | Language: English | ISBN:
0521002567 | Format: PDF, EPUB
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Review
'The authors' idea of expert models of risk ... is a very useful one, both for practitioners and academics doing work in this area. In fact, the chapters outlining these models made a very important and unique contribution in the field of risk communication and for that reason alone the book should be on the reading list of everyone doing research in that area.' International Journal of Public Opinion Research
Book Description
This book explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach. Such communications are designed to contain, in readily usable form, the information that people need to make informed decisions about risks to health, safety, and the environment. The approach draws together methods from the natural and social sciences, and examples are included from a variety of disciplines.
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- Paperback: 366 pages
- Publisher: Cambridge University Press; 1 edition (July 30, 2001)
- Language: English
- ISBN-10: 0521002567
- ISBN-13: 978-0521002561
- Product Dimensions: 8.9 x 6 x 0.4 inches
- Shipping Weight: 1.1 pounds (View shipping rates and policies)
- Amazon Best Sellers Rank: #1,033,874 in Books (See Top 100 in Books)
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